Style, versatility and comfort for this line of sofas that will enhance any environment.
Ego Italiano A sofa without secrets. Egoitaliano
A sofa without secrets. Egoitaliano born from this mission statement that sums up the experience of the founders of the company. At this know-how has been added innovative entrepreneurial vision that has led the company to choose to operate in an already mature market but with powers to implement a differentiation strategy based on the "return to the essence" of upholstered furniture.
A return value is understood as a choice of consistency according to the principle of "Reading is more" so dear to the master Mies van der Rohe. A business decision that led Egoitaliano to win in a few years, the sales channel "business to business", an important position among the leaders of the Italian industry. The knowledge of the dynamics of production and distribution, together with the historicity of the relationship with the sales, customers and suppliers was an important base for the take off of the project.
A success confirmed by positive numbers abroad with clients in markets considered to have high potential for growth. Egoitaliano has shown a constant and balanced development in the time that has allowed us to implement a progressive international marketing strategy through direct sales channels abroad, in particular in the richest countries dell'Europacentrale.
A result achieved by integrating internal and external competencies established business in markets with a well-known and significant sales potential for upholstered "Made in Italy". EgoItaliano based in Matera, is today a lean and flexible manufacturing district that operates in the main Italian furniture imbotto